The Philanthropic Tradition in America
Part 4 of 4
The gulf would be narrowed if scholars gave more attention to the areas of
fund raising and nonprofit management, two of the most popular interests among
people working in American philanthropy these days. There is a strong demand to
know more about fund raising--how it works, how to do it, how to be more
efficient (in use of resources) and more effective (in achieving purposes). The
growing social pressures and rising expectations mentioned earlier will only add
to efforts already underway to improve fund raising effectiveness--that is, to
raise more money--and nonprofit management--that is, to spend money more
intelligently. Scholars will have to expose themselves to the realities of fund
raising and of management practice if they are to judge the sector's performance
as well as its capacity and limitations.
Research, both basic and applied, is always necessary. (There is much basic
work still to be done on motivation, for example, and on cultural variables
affecting philanthropic behavior.) The demand for research may also increase
along with other consequences of rising expectations. More than ever, the public
will be asking: What are we getting for our money? Does philanthropy make a
difference?
III.
Past research on philanthropy and the training of practitioners, although
inadequate and flawed, have laid the groundwork to make teaching about
philanthropy now possible. The current emphasis of management programs is on
training, but increasingly these programs are adding a new dimension--education
in the ethics, values, history, and philosophy of philanthropy. This educational
enrichment is in response to an expansion of both the role and the
responsibility of the "professional" (although the philanthropic
tradition still relies heavily on the volunteer).
We have not yet begun what I hope will be a great expansion of education
about philanthropy into the general education of all Americans. Our starting
point will be the education of undergraduates, especially those who want to know
something about philanthropy but whose careers will be in other fields. The
students who will have the greatest influence will be those in teacher
education; if we can penetrate that curriculum with knowledge of voluntary
giving, service, and association we will begin to reach the truly eager and
receptive audience of the very young.
Philanthropy's future might be brighter and less problematic if philanthropy
were to permeate education at every level, in informal as well as formal
settings.
But why would a society like the United States take such a bold step? What is
so important about philanthropy that it dares to lay claim to space in the
congested curricula of the schools?
The answer for me is revealed in the history of the struggle to make Poland a
civil society. Civil society, my Polish colleague said, means a society
"growing more independent of the state." If the Solidarity movement
led the way to that independence, it is crucial to see the principle of
"voluntary action for the public good" at work in the movement.
Solidarity offered a vision of civil society; many people, like my colleague,
shared the vision; they came together in the organization of Solidarity and its
counterparts and extensions; and somehow the organizations were able to gather
the resources they needed to pursue their goals. That, in one long sentence,
summarizes the pattern of philanthropy in social action--in Poland as well as
the United States.
However, the Overwhelmingly dominant role of Roman Catholicism in Poland
affects Philanthropy differently than does the pluralism of American religion.
Our Polish colleagues will have to help us learn about the role of the Church in
philanthropy and in the politics of welfare in their country. one example of the
affect of American religious pluralism on philanthropy is the recent attack by
"evangelical" and "fundamentalist" Protestant groups on
social programs advocated earlier by "liberal" denominations.
The history of philanthropy in western civilization may be seen (mythistory
again) as a paradigm of charity that has been expanded into a paradigm of
philanthropy. That is, the primal source of all altruistic behavior is seen as
action to protect or rescue the vulnerable. Gradually that takes on a broader
and longer-term perspective; there is both an awareness that action prevent
suffering, and that action can also improve the quality of life. There may be a
hierarchy with the demands of charity at the bottom rising to enlightened,
rational philanthropy at the top. or philanthropy may be divided into a
self-interested concern at the bottom to a sacrificial concern for the stranger at the top.
Such imprecise values shape: the shared truths to which we appeal when we
argue for welfare policy based on concepts of justice and mercy. Justice and
mercy are abstractions to which Most Of Us might give assent but when we fill in
the details we may find important, even irreconcilable differences between us.5
My inference is that Polish society has such a different view of these
matters that the Americans in this seminar will find it difficult to sustain an
image of a generous America, even if they were inclined to do no.
Improvements in practice change the focus of attention but they should build
on or challenge received opinion and theory. Fund raising is based primarily on
experience and anecdote; that in too thin a foundation on which to base
professional training.
Recent embarrassments stemming from fraud and other abuses make the ethics of
philanthropy a compelling concern. There is as yet little study of the history
of philanthropic ethics or of the moral imagination to enlighten either scholars
or practitioners. |