From Cheating, by J. Barton Bowyer, copyright 1982 by St. Martin's
Press, Inc., New York. Reprinted by permission.
Cheating is to ethics as
crime is to law.
I am not here concerned
with the illegal aspects of grantmaking (which are probably most often those
associated with using foundations in self-dealing abuses of the tax law). In
fact, I am most interested in the gray areas of behavior where it is often
difficult to know the right way to behave, the right thing to do, the right rule
or principle to apply.
I have not re-read
Bowyer's book to see whether there are examples in it drawn from charity and
philanthropy, from fundraising or grantmaking. Most of the examples seem to be
drawn from military strategy, politics, and business. But it is instructive to
think about "cheating" in the context of the ethics of everyday life. It is
especially useful to keep in mind the terms of art proposed by Bowyer: hiding
the real; showing the false.
I use some of these
techniques—but not all—every time I face an opponent on the tennis court. Ruses
are employed in every sport: Faking permeates every move in basketball; trap
plays and hand-offs are used in football (where the quick kick was once
popular). Baseball is filled with stratagems, ploys, and gambits: stealing
bases, pick-off plays, the pitcher's deceiving changes of pace.
When we speak as we did
earlier of how morality is taught to children, we should remind ourselves how
much of it is learned in sports—playing by the rules. One might have said
playing by the ruses. The arts of deception are part of sports, even
though they are not required by the rulebooks. Deception is useful to victory,
perhaps even essential when the physical skills are evenly balanced.
Having been sensitized to
the feminine perspective, I must also mention that children learn much from
other forms of play than sports, not overtly competitive, and without written
rules. Fantasy—the delights of pretending, of dressing up, of deceiving
oneself as well as one's friends. Misapplied, the harmless deceptions of
childhood fun in sports and fantasy can become pathological in adults.[16]
"Hiding the real" and
"showing the false" are so much a part of some aspects of our behavior that an
important judgment involves deciding which rules and norms apply in each
situation. Their misapplication in our personal lives is what Eric Berne's
Games People Play[17] was about—and the
terrible problems that usually follow from applying the wrong rules or playing
the wrong game. Watergate and the Iran-Contra scandals are variations on a
familiar political theme of deception: that one can cheat and still be moral if
the cause is just.
Those whose professional
tools are words have reason to be uneasy about the ethics of persuasion. (Those
whose professional tools are numbers are equally uneasy about the ethics of
statistics.) Corporate grantmaking takes place in a world that uses persuasive
language (and statistics) all the time. The deceits of language used in
fundraising brochures and in corporate annual reports are alarmingly
similar.
Beneath the surface of
fundraising and grantmaking language is the social dynamic of power and
influence. The philanthropic relationship is usually asymmetric: in its cruder
forms, it appeals to the cupidity of the one and to the vanity of the other. It
is an environment in which cheating can be commonplace and yet unrecognized as
such.
Bowyer concludes his book
with this observation:
Nature may not cheat but man does—to be human is to cheat and be
cheated.
Bowyer has also come to a
conclusion about some people:
The clever mind, prepared or not, can be cheated more easily than the
simple. The avaricious mind will cheat itself. The wise mind, here prepared,
taking "consiglio," [advice] will at least know the rules of the game.[18]
Virtues and
Vices [Top]
We don't often reflect enough on the relevance of cheating to ethics. We
have also lost touch with the immensely useful traditional ways of talking about
moral behavior—that part of ethics that focuses on the study of virtue. The
words themselves appear to be a major obstacle. On the one hand, the word
virtue, for many people, calls to mind puritanical religious values,
narrowness, priggishness, sexual repression, and the hypocrisy of the Victorian
age. On the other hand, virtue represents for them a goal of perfection, which a
corporate colleague finds to be "both unrealistic and personally
destructive."
Although some corporate
grantmakers find as I do that using traditional ethical language and concepts is
helpful, some others do not find it so. I have found to my chagrin that it is
easy to be misunderstood if virtue-language is brought into a conversation about
ethics. At the same time I agree with Bernard Williams, whose Ethics and the
Limits of Philosophy is immensely readable as well as
challenging:
The word "virtue" has for the most part acquired comic or otherwise
undesirable associations, and few use it now except philosophers, but there is
no other word that serves as well, and it has to be used in moral philosophy.[19]
What I want to talk about
is a pattern of behavior in situations that encourages us to praise some
behavior as ethical and to criticize other behavior as unethical. The notion of
a pattern of behavior suggests persistence, predictability, the "conventions"
that make up the conventional:
Conventions embody expectations; they impose limitations; they result in
liberation.[20]
The author—a theologian
named G. R. Dunstan—argues that "mutual expectation is at the heart of
professional ethics.... Society, and his professional colleagues, attach certain
expectations to his role." Behavior is not determined by how the professional
happens to feel at the moment, or spelled out in every detail by regulations.
Conventions also impose limitations: "the first demand of community is
limitation—an ethics which requires the limitation of self-interest where it
conflicts with the interests of other persons or of the community itself." And,
although it always sounds self-contradictory, the limitations must be
self-imposed beyond the minimum standards established by law.
A healthy community requires that the limitations essential to corporate
life be, so far as possible, inward and voluntary; the product of conscience,
conviction, inward persuasion, and belief, and not imposed from
without.
Conventions embody
expectations and impose limitations, but Dunstan argues that they result in
liberation—"liberation for the individual and the conditions of freedom for the
community."
Where there is a convention of honesty and fair dealing, buyer and seller
can negotiate together without crippling suspicion or fear....
As in personal behaviour, so also on the social level: it is worth
reflecting how much more constricted social life would be—how much less
free—were not so much of it governed by an extensive conventionalized
morality.
The autonomy of the
professional is based on the conventions that we can take for granted: Our
expectations make possible the professional's latitude. The cost of not having
those conventions accepted and understood are at the source of the explosion of
medical malpractice insurance costs, to cite only the most familiar example. The
loss of professional freedom of action is obvious: Never act boldly in a
patient's behalf; don't run risks in a patient's behalf; keep your own interests
in mind.
My conclusion from
Dunstan's discussion of convention is that it squares with my experience in
various areas of professional life: journalism, diplomacy, teaching and
administration, and grantmaking. Convention is also consistent with the theory
of virtue. A virtue is defined as "an ethically admirable disposition of
character"; the word disposition is crucial. Under normal circumstances a
person can be expected to behave in a certain way. If the way of acting happens
to merit praise for its moral quality, it will be considered
virtuous.
Other writers make the
same point. John Dewey, for example, identified persistence as one of the
aspects of virtue; more recently, James D. Wallace spoke of
conscientiousness.[21] The point is
fundamental: What counts is not the isolated act; what counts is reflective
habit. Doing the right moral thing at the right time and in the right place
requires reflection on each case, and when that reflection becomes a
disposition, it is called a virtue.
Is "enlightened
self-interest" a virtue?
Enlightened
Self-Interest [Top]
The conventions of
grantmaking are based on a rationale of enlightened self-interest. I quoted
Frank Abrams earlier on "self-interest tempered with a broadening sense of
social consciousness." I found that quotation in a book written in 1956 by
Richard Eells of Columbia University: Corporation Giving in a Free
Society. Eells lists seven principles of corporate philanthropy, and this is
the first one:
The corporate donor's motive should properly be one of enlightened
self-interest that reflects the socially dimensioned purposes of the
enterprise.[22]
Bearing in mind what was
said earlier about conventions, enlightened self-interest as a principle will be
spelled out in written statements that are widely shared by grantmakers. In the
course of preparing this essay I came upon a "check sheet" for the corporate
contributions committee of a large corporation (that has since been swallowed up
by a larger corporation). The list is almost identical to another offered in the
same book—Corporation Giving, by F. Emerson Andrews[23]—and I think we can take
it as representative. Although it is 35 years old, I have seen many like it in
recent years. The list is an effort to spell out the conventions that will guide
the committee in making decisions about grants and their recipients.
1. Is the cause a worthy one?
2. Will the contribution benefit [the company] directly or
indirectly?
3. Is the request likely to lead to other similar requests in the future?
Is this objectionable?
4. Does the organization have widespread acceptance and
support?
5. Is it efficiently and honestly managed?
6. Is the immediate need significant or does the organization have
substantial reserve funds?
7. Does it aid all kinds of people, or is it restricted in its
operations?
8. Is the request consistent with our place in the community?
9. Will there be a public relations reaction if we give or do not
give?
10. Will the contribution advance the community and public relations of
the company?
11. Are important customers, dealers, or other business contacts
interested in the solicitation?
12. Are other organizations in the community similar to ours supporting
the soliciting organization, and if so, in what amounts?
If grantmakers are to be
ethically alert, what kinds of questions should be asked about that list of
questions?
• Which of those questions
might be thought to be self-interested (or self-regarding, as the
philosophers say)? Which of them might be thought of as "enlightened"? Questions
2 and 8 through 11 are clearly focused on the company rather than the
recipient.
• Questions 4 through 7
seek to determine whether the organization is worth investing in and whether the
funds are really needed.
• Only the first question
deals with the cause itself.
• Some grants are useful
but not important, according to question 6. That suggests that a small grant to
a large and successful capital campaign, for example, might be unimportant in
that context but that the same amount of money given to a small and struggling
organization could be important to its very survival. Grants that are token
grants are not "bad" in some absolute sense, but they are often the result of
laziness or timidity. They are examples of poor stewardship.
• Might the answer to
question 1 ever be so compelling that the answers to questions 2-12 should be
brushed aside? How might we go about weighting the 12 questions?
• Questions 4 and 5 are
the source of the criticism of mainstream corporate philanthropy and the
mainstream nonprofit organizations supported by business. Where do innovation or
risk appear on the list? Should corporations limit their bets to favorites and
sure things?
• Question 5, about
"efficient and honest management," calls to mind the frequent efforts to put a
ceiling on fundraising expenditures by nonprofits. Yet every effort to do so
brings out the difference between the fundraising costs required of a new and
unknown organization in a controversial field and the fundraising costs that
claim a share of the resources of established organizations serving traditional
causes.
The tendency of the
fundraiser is to explain away the shortcomings; the tendency of the grantmaker
is to make them more important than they are. When are we deceiving each other?
When are we deceiving ourselves?
The term enlightened
self-interest was not coined until the late 18th century. Until then the
word prudence was popular, but since Aristotle, prudence has often been
described as "wisdom" or practical reasoning. What is intended is the idea that
morality requires action based on reflection, what Dewey described as "severe
inquiry and serious consideration of alternative aims."[24] Prudence is
self-regarding (egoistic); benevolence is other-regarding
(altruistic).
After a long and difficult
discussion of the inadequacies of thinking about corporate grantmaking in terms
of virtues and vices, a seminar participant put these thoughts on paper in a
letter to me:
I do not believe that a paradigm based on traditional concepts of right
and wrong is adequate—or useful—in dealing with current motivations and
practices of corporate grantmaking. New language and a new model of ethical
behavior must be crafted to deal with the changed dynamics in today’s
corporations.
A revised paradigm should identify a new balance point between altruism
and self-interest and define parameters for corporate giving that tap and blend
the best of both motivations. Though difficult to craft, this approach would
take advantage of the complexity inherent in corporate grantmaking today. In
many ways, this model would be characterized by compromise.
In summary, new motivations and practices are not in themselves
amoral ... or unethical. It is our challenge to develop a code of ethics that
works with today's realities, without losing the commitment of business to "do
the right thing" in situations devoid of self-interest.
Combining the
self-regarding with the other-regarding, as enlightened self-interest implies,
is difficult. For one thing, the word enlightened tends to have an
elastic quality. It is often a fudge word, useful to have on hand because it can
be reshaped when circumstances call for it. It will mean one thing when the CEO
is being addressed; another when speaking to a volunteer from an arts
organization. The problem I have with the position just outlined is that the
overall pattern of behavior today is indeed changing, and is changing strongly
toward the self-interested side of the scale. The "new balance point" tips the
scale away from other-regarding and toward self-regarding. The result is a
diminished concern, even a disregard, for the purposes served by the
philanthropic part of the corporate enterprise.
The author of that appeal
for a new model of ethical behavior in grantmaking wants desperately to preserve
the other-regarding aspect. What sort of "commitment" does one expect to find in
the new environment to "do the ‘right thing' in situations devoid of
self-interest"?
A moral philosopher,
observing and then reflecting on the argument, might argue that self-interest is
deeply grounded in human nature, and that it is by definition the dominant
characteristic of the marketplace. By inference, then, it is plausible to expect
that the most powerful forces at work in a corporation will always be those of
self-interest. Other forces and constraints will be necessary in order to
restrain that self-interest and to keep it from destroying itself.
It is not intended to show
disrespect in arguing that one need not be concerned about the corporate
determination to pursue its self-interest. The problem has always been that of
broaden that self-interest, to lengthen the time horizon, to take into
consideration those who fell outside the direct benefits of the self-interest.
Frank Abrams's "broadening sense of social consciousness" and Richard Eells'
"socially dimensioned purposes of the enterprise" are other-regarding,
even if the rationale for them is put in the form of long-term and indirect
benefits to the self.
But the point is
well-taken: Either we need new language and a new way of thinking about
corporate morality and the ethics of corporate grantmaking, or we need to clean
the barnacles of misuse from the traditional language and values. Or some of
both.
The Road Less Traveled [Top]
The title of this section
is drawn from the extraordinarily successful bestseller by psychiatrist M. Scott
Peck (who borrowed it from Robert Frost).[25] Peck offers a simple and
evidently persuasive guide to behavior. He begins with a warning that life is
difficult. Because life is difficult, we need disciplines to cope with it.
He names four: delaying of gratification, acceptance of responsibility,
dedication to truth, and balancing.
That list fits well with
enlightened self-interest by putting "delaying of gratification" first.
Delaying gratification is the psychologist's equivalent of the
philosopher's prudence. Acceptance of responsibility may also
apply to enlightened self-interest—if the corporation's sphere of responsibility
is broad enough to include some of those who won't share directly in the
benefits. But we should ask: Responsible for whom? Responsible at what
time? Responsible by what standard?
Dedication to truth
is very tricky in this context, for several reasons. "Honesty is the best
policy," is often claimed as business policy but we reserve judgment until we
observe the practice. The language of advertising and public relations undermine
not only honesty but meaning. In much of the self-reporting literature about
corporate philanthropy that I have read—and in much that I have written
myself—the goal is persuasion rather than truth. Persuasion is
self-regarding; truth-telling is other-regarding. There are those who have
argued fervently for full reporting of corporate grantmaking activity, and
companies are sometimes praised for making public information that used to be
considered private company business. But such material usually has very little
effect on the grantmaking policies and practices of the corporations involved.
Most corporations see their reports instead as another opportunity to present
the corporation in a flattering light—whether deservedly so or not.
Peck's notion of
balancing is most intriguing of all. He refers to it as "the discipline
of disciplines." Consider the discipline of balancing in the context of the
traditional concept of character.
Character [Top]
Virtue is both a unitary
idea and an aggregative one. There is virtue and there are virtues. Classical
philosophy identified four virtues as "cardinal "—that is, as summarizing all
the other virtues. (The word cardinal, I'm told, comes from the Latin
cardo, or hinge.) Prudence, temperance, courage, and justice. Prudence
is the disposition to think about the consequences and other aspects of
alternative courses of action. (Gary Hart was imprudent.) According to John
Dewey, temperance—which became a term of amusement when swamped in the
rhetoric of Prohibition—meant to the Greeks “a happy blending of the authority
of reason with the force of appetite."[26] It meant
self-discipline. Courage is often advanced as the highest of the
virtues, because if one lacks courage he lacks the will to act virtuously. But
courage is double-edged: courage can be employed as prudence can in a bad cause.
(Some terrorists are courageous.) Justice is the only one of the four
cardinal virtues that has real contemporary popularity, and it has particular
importance for grantmaking. In our day, justice means
fairness.
The Greek list did not include the virtue of
benevolence, by the way. We owe the powerful idea of benevolence as charity to
religion rather than to philosophy. It is to religion, in fact, that we owe the
rash notion of "love for humanity," which is the way philanthropy is translated.
Religion is the source of the moral obligation to share one's surplus with the
poor.
To add the virtue of
charity to corporate grantmaking is awkward, at best. ("Corporate philanthropy
is not almsgiving," Eells wrote.)[27] We find other ways to
rationalize the charitable, usually calling upon prudence. For example, as
people argued in 1935 and again in 1970: "If we don't help to alleviate
conditions in this city we're going to have a riot on our hands." Or, to
paraphrase Frank Abrams and others in 1952: "If we don't provide more financial
support for the private colleges, they'll go under, and then government will
fill the vacuum. Not only will our taxes go up, but freedom will be
lost."
The purpose of this quick
summary of the virtues is to bring out the point that some of the virtues are
sometimes in conflict (or seem to be). Justice and benevolence are often at
odds. We seem unable to resolve the conflicts by arranging them in a hierarchy
and subordinating everything to a single virtue. (Try it.)
And so we balance
them.
Those who balance the
virtues well are said to be virtuous or people of good character. A person of
good character is someone who persists in the disposition to do the morally
right thing. Such a person knows when deception is appropriate and when it must
be avoided, even at great cost. A person of good character will be someone who
will weigh the alternatives prudently and have the courage to choose and then to
act wisely with conviction tempered by justice.
A person of good character
will not have to have a rulebook or a set of instructions to tell him how to
make the right decision. The person will know the conventions of his profession,
and he will be reliable about meeting the expectations that people have of
him.
The person of good
character will be a person with a conscience, a lively sense of the right thing
to do and an itch to do it.
The problems arise when
the conscience of the individual comes into conflict with the conscience of the
corporation. It is easy to write, as I just have, about "doing the right thing,"
but how is one to behave when the personal perception is different from the
collective one?
Corporate Character and the Individual
Grantmaker [Top]
The important question
that I've been building up to, of course, is that the things that I've just said
about the qualities of character as they are attributed to persons might also be
usefully applied to corporations. Corporations also have character—revealed in
what is popularly called "corporate culture" these days. Corporate culture can
strengthen the personal integrity of employees or undermine it. Corporations can
fail in truth-telling so often that they are unable to be truthful even to
themselves. Corporations can be prudent to the point of being cowardly, just as
individuals can. Failure can be punished in a corporation in such a way that
prudence becomes timidity.
I have seen the average of
behavior in business and other organizations deteriorate under stress, and I
have seen the average rise as well. It is that average of behavior among those
who set the tone of a corporation that I'm talking about when I try to apply the
notion of character to the business corporation, to stretch some of the useful
ideas of individual virtue and personal character to collective
action.
In the course of our
seminar, someone referred to the grantmaker as "the conscience of the
corporation." That is an awkward role at best. It seems self-serving and
self-flattering. It puts the grantmaker in the position of moral superiority,
which is presumptuous. It also puts the grantmaking function at a higher moral
level than the mainstream of the business—which is accurate, and hence awkward
at times.
There is a practical
aspect to the place of conscience in the grantmaking function. Grantmakers are
in touch with the community in important ways, but with aspects of the community
and in ways that are very different from others in the same corporation. There
is a generally positive mutual relationship of grantmakers with nonprofits. An
effective grantmaker will have an easy rapport with a wide range of people whom
others in the corporation would never know or deal with in an official way. The
interaction of the grantmaker with other grantmakers is also valuable. (This is
especially true when corporate grantmakers are in touch with grantmakers in
foundations. My impression-as one whose corporate foundation experience gave him
informal membership in both groups-is that the mutual ignorance of corporate
grantmakers and independent foundation grantmakers is appalling.)[28]
The point is that the
process of grantmaking is the source of valuable information—of intelligence, in
the military and diplomatic as well as the marketing sense. The information is
about values and ideas, the undercurrents of community life.
Because the information
that grantmakers absorb deals with values, grantmakers cannot be indifferent to
the interpretation put on those values. There is a moral requirement to try to
interpret values fairly and honestly. Pandering to management bias or prejudice
by telling management only what it wants to hear about the changing environment
is a bad habit—a vice.
The grantmaker is one
among many who shape the moral dimension of a corporation's culture, but someone
with a very distinctive contribution to make that no one else is likely to. The
internal as well as the external image of the corporation is shaped, as is that
of the individuals involved, by patterns of language and behavior over time, by
the subjects that are discussed and the seriousness they are given. Perfunctory
discussion about grantmaking will gloss over ethical distinctions. The gaps
between statements of ethics policy and ethical practices will then, sooner or
later, become evident. Failures in ethical practice on occasion will be weighed
against a larger pattern.
The larger pattern
includes the basic standards of doing the company's mainstream business. The
congruence between claims of quality appropriate to price, the interpretation of
contracts and less formal agreements, the treatment of employees all involve
ethical considerations that are at least as important as the ethical claims of
corporate philanthropy. The difference is that corporate philanthropy enlarges
the responsibility to include in the discussion the interests of those who will
not directly benefit from the company's success. It is their claims and needs
and rights that must be considered.
Conclusion [Top]
The first point of this
essay is that enlightened self-interest is the core value of corporate
grantmaking and that enlightened self-interest is ethically problematic in
practice. It is an unreliable guide.
The second point of the
essay is that to behave ethically as a corporate grantmaker requires continuing
reflection on the ethical dimension of the work. Although many of the
conventions of grantmaking can be spelled out and serve as a guide to behavior,
there is no simple set of rules to follow.
These points are supposed
to merge in reflection on such questions as enlightened self-interest. Why
bother? Can reflection on the ethical dimension act as a guide to behavior? A
long popular and respected book on ethics cautions us not to expect too
much:
" . . . Ethics cannot
serve practice in more than an advisory capacity. It cannot decide the issue
itself."[29] In order to make sound
decisions we need information about the specific case, enough information to
determine whether or which general rules apply. For example, we will want to
anticipate the impact of our decision on others; for corporate grantmakers,
"others" includes a great many people, not just the recipient. Ethical thinking
forces a careful consideration of the consequences of a decision. That in itself
is a major step forward. Thinking about the longer term and indirect
consequences of an act, you will recall, is a characteristic of the
"enlightened" aspect of enlightened self-interest. To speak seriously of being
enlightened is to bring the ethical dimension to the surface. Talking about
enlightened self-interest, then, can have a positive value by forcing a
corporate grantmaker to weigh the consequences for others against the
consequences for the corporation, and not limit the analysis to benefits to the
corporation.
"To make the gray areas
less gray," as a friend challenged me recently, is difficult, but that is what
decision-making is all about. Making decisions ethically involves the process as
well as the result. Almost every decision is made in the context of uncertainty
about the facts and the consequences. There is a tendency to resolve the
ambiguity by pretending that the matter is clearer than it is. We seek to be
consistent by forcing cases into predetermined and comfortable categories; we
find such comfort in certainty that we blind ourselves to the ambiguity that
won't go away.
In my experience, the most
common expression of that tendency is to hide behind guidelines, to make them so
precise and inflexible that they make the decisions for us. Reflection is
time-consuming; making judgments is risky; having opinions invites criticism.
The comfort-seeking grantmaker avoids contact with grantseekers and lets rules
make the decisions automatically. All grantmaking thereby becomes reduced to the
mechanical processes of a matching gift program.
Grantmaking should be the
result of grantmakers who are engaged with grantseekers in a common
enterprise-with each participant candid about the legitimate claims of
self-interest on both sides. Some grants will be mechanical and pro
forma, of course; some will be made simply to maintain continuing
activities. The professional requirement is imposed by the need also to take
risks, to explore, to innovate. Technicians can process paper; professionals
exercise judgment and make decisions.
How do we judge
professional performance? The problem in grantmaking is that there is no clear
market test. It is also true that we cannot usually isolate the decision so
precisely that we can measure its impact. The evaluation of professional
performance in grantmaking requires a balanced assessment of style and
consequence over time.
The word balanced
was used to remind the reader of the earlier reference to M. Scott Peck's four
virtues: delaying of gratification, acceptance of responsibility, dedication to
truth, and balancing.[30] A grantmaker might
sometimes engage in egregiously[31] unethical conduct and
deserve to be fired for a single action, just as a grantmaker might make a lucky
decision and be able to make all the claimants at the door happy at the same
time. The more common condition will be one of success mixed with and limited by
some failure; some good things will not happen to good people; some grant money
will appear to have disappeared into the sand. These philanthropic misfortunes
will be offset by spontaneous and sincere expressions of appreciation, of
recognition of the enlightened quality of the company's self-interest. Some
troubling problems in the community will be alleviated. Some young people will
have a better chance.
The grantmaker throughout
will have dealt with people in certain ways, treating them with respect or
disdain, courteously or indifferently. The grantmaker will have won a
reputation, among those rejected as well as among recipients, among peers in
other companies as well as within the company. The grantmaker will have stood
firm on some issues and accommodated other priorities on other issues. The
grantmaker will have recommended some risky or awkward rants because of the
quality of the idea or the merit of the people. The grantmaker will have pressed
for increases in program funds for what his evaluators conclude are substantive
rather than empire-building reasons.
The grantmaker will be a
person of good character. There no universally accepted ethical system, even
though there are ethical systems that lay claim to universal validity. To be a
person of good character will be to present a very different portrait in one
culture than in another. Most of us are thus required to make a choice about the
ethical pattern of behavior we will follow. Most of us fabricate a working ethic
out of our personal upbringing, experience, and interaction with others we
respect and think to be of good character. Occasionally our ethical beliefs will
reflect study of ethical philosophers.
That is not an easy
context in which to find one's ethical bearings. Persons of good character are
those whose movements are corrected by an internal gyroscope. Their guesses will
almost always be close to the target ethically—even if sometimes deficient in
other ways.
Balancing. No
single virtue is enough, no single aspect of personality, no single skill. To be
of good character is like being liberally educated. The insight is best
expressed in what I have found to be the most useful line to reflect upon in all
the organizational literature:
"This general executive
process is not intellectual in its important aspect; it is aesthetic, and
moral."[32] If that point of view
pervades your grantmaking, you will be able to make your own map.
The most common
professional complaint is that daily pressures deprive one of "time to think."
In the context of this essay, that would be revised to complain of the lack of
time to reflect on being ethical—on asking what is enlightened about enlightened
self-interest. The only employer for whom I ever worked who made time available
for the express purpose of discussing ethical matters was not a university or a
government agency but a business corporation. The corporation required an annual
discussion at the smallest unit level—about 20 people on the average—of the
ethical policies of the company, of shared understanding of conflict of
interest, of ethical problems raised by employees. These were not moral
rearmament sessions, but as practical and down-to-earth as all the other
business of the company.
Although those sessions
and the distribution of the ethics policies of the company were about all that
was done, neither were done as a matter of regular practice in
universities nor in government. Government requires employees to read documents
and to sign them, forever confident that such rituals influence behavior. The
affectation of universities is the pretence that everyone is ethically
sophisticated to start with a striking example of self-deception. Some companies
and agencies offer formal codes of ethics, but reading a code is like reading a
regulation: unless the ideas and values are internalized, their written form is
itself a form of deception.
I cannot accept the
desperate view that ethical values and moral behavior are formed in early life
and that all subsequent efforts at moral education are a waste of time and
money. One of the reasons why ethical problems have become so much a matter of
public concern is that we do so little to help people become more ethically
sensitive and alert.
To explore ethical
problems calls for some familiarity with the working definitions of the
principal approaches to ethical problems—of other people's approaches as well as
our own.
There is a dangerous
tendency to assume that one is ethical—that one understands the principles of
ethics and behaves morally—and that other people understand them in the same
way. We act as if there is a "common morality" that we can all readily fall back
upon. There isn't.
There is more often
ethical confusion than ethical consensus on issues. Any issue of a daily
newspaper should make that clear. The common morality—unexamined—is as
undependable as enlightened self-interest—unexamined.
Finally, the reason ethics
is so important to grantmaking is that grantmaking itself is a normative,
other-regarding, moral activity. Each grant is an assertion about the way the
world should be. Anything so important is not likely to be simple or easy
or even finished.

NOTES
I am grateful to the
Council on Foundations for the opportunity to participate in the seminar on the
ethics of corporate grantmaking. The group was interested, involved, candid, and
concerned. It is reassuring to think of them as representative of the quality of
the field (and so I will think of them that way). Judith Healey of the Minnesota
Foundation was the key organizer. Judy and Alice Buhl of the Council were
especially helpful in offering suggestions about this paper. Seminar
participants Nicholas Goodban (Chicago Tribune Foundation); Peter Hutchinson
(Dayton Hudson); Carol Reuter (Pillsbury), and James Shannon (General Mills)
were altruistic--downright supererogatory--in gifts of time and
comments.